More about Bruce - Learn from the Best!

Here are just a few highlights of Bruce King’s sales career…

  1. Bruce is recognised internationally as a leading sales, marketing and personal growth strategist and has addressed audiences and coached companies sales teams and managers in 23 countries. 
  2. Bruce is a highly sought after keynote conference speaker, sales and marketing masterclass presenter, sales coach, business adviser, and a executive coach.
  3. Bruce has been hired by The Institute of Directors to present his sellout, one-day Sales Master Class titled How To Double Your Sales for 21 years consecutively at the HQ in Pall Mall, London.
  4. Bruce has authored five international best selling books on sales, marketing and personal growth strategies.
  5. Bruce was featured in an article by The Times newspaper titled ‘King of the UK Salesman’
  6. As well as coaching salespeople for many SMEs, these are just a few of the larger organisations who have hired Bruce King or whose employees have attended his sales, marketing & personal growth Master Classes: 

Abbey National – Allied Dunbar PLC – Abbey LifePLC – American Express – Baker Tilly – Bank One – Barclays Bank – Business Link-Credit Suisse – Bayerlische Landesbank – Dunn & Bradstreet – Durlacher Ltd– First Chicago Bank – Forte Hotels – GNI – IFS International – ITN – Kinnarps Office Furniture – Lloyds Bank – Manpower – Marriott Hotels – Merrill Lynch –Mercedes Benz – Lombard Risk Systems – Morgan Grenfell – Rothschild Asset Management – Salamon Bros – Semple Fraser Solicitors – SBC – Siemen–Warburg Dillon Read – Sherwoods Solicitors – Trade Indemnity PLC – UFB Humberclyde – Webasto

A few of the several hundreds of testimonials received about Bruce: 

'Bruce King really aggravates me because he delivers Sales Magic and dares to call it common sense! You will want to implement all his strategies and he makes that process so easy. So treat yourself to a dollop of Bruce’s common sense.' 

John Donnelly, Past Vice president of The Institute of Directors

'Bruce, your performance at the Konsertheus in Stockholm was brilliant. You were not only number one - you were number one in the world!
NXT Information Quality Stockholm, Sweden

'I really found the workshop last week you ran for the IOD very helpful - sales are heading in the right direction, already toward double!

Mark Hatcliffe  Head of Customer Service Barclays

Your innovative style and confidence has found its way into every part of our business and it's this which makes you so special Bruce. We can now use the telephone to communicate with new customers and maximise new business from existing clients. As I lke to think of my team as an extended family, I get a real buzz out of seeing them succeeed and grow in confidence. Your input has been to make us all feel very successful and confident. Thank you Bruce!

Claire Sandbrook, Senior Partner, Sherwoods Solictors

"Bruce, I have been following you for the last 25 years and was probably the one who talked most about you in the nineties here in Sweden. I had a company with over 200 sales reps and they were all trained with the book Psycho Selling.


We gave everyone the book and followed it like it was the bible. It was you and other guys like Zig Ziglar and Brian Tracy.

You are a legend among all my reps that now run their own companies!' 

Mikael Arndt, Arndt's BusinessClub

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Having worked personally with Bruce on several occasions, witnessing how he can inspire a group of business owners to sit up, take notice and then get into action on their sales strategy, I can tell you he is awesome and a master of his trade. If you want to really grow your revenue, let him show you how!

Jon Boys, Lyoness UK Ltd

'I am more motivated than I have been in months and have seen a dramatic increase in sales.'

Lisa Alexander GMX Communications

'Bruce taught us an invaluable amount about ourselves and our untapped potential. He gave us the tools to effectively set and achieve our goals.'
Francis West and Colin Phipps, Co-directors The Millionaires Business Club

'Just a note to say how pleased we were with your recent coaching here at ITN. Sales have increased already and I know your emphasis on results will impact on revenues in this and future years.'
Ciaran Fenton, Sales Director ITN

'Bruce King is a sales genius! His advice has helped my company boost sales by over 50% in less than 3 months. His approach is practical, effective and absolutely great value. If you are in business and you'd like to double your sales then take it from me that Bruce is someone to have on your side.

Doren Gabriel, MD 1st Image Ltd

Bruce is one of those people who makes an impact. As a result of our work with Bruce we have made fundamental changes to our approach to client relationships and business development, with very positive results. These changes are now a core part of our culture. If you are looking for someone to make a real difference to your team's sales or negotiation skills you should speak to Bruce.

Bill Fowler, Semple Fraser LLP